BIG BROTHER SEES IT ALL
In a world of manufactured reality, Big Brother is the show that allows us to see everything, warts and all. But what if Big Brother’s ‘all seeing gaze’ turned to the outside world? We used this simple thought to explore a cross-platform campaign which sparked huge excitement across the UK, especially amongst 16-30 year olds.
The campaign kicked off on TV & social where we got a sneak peek at our new presenters.
Big Brother sees all the strange & embarrassing things that happen to us. Big Brother sees it all.
Big Brother sees the disgusting stuff too. Big Brother sees it all.
Big Brother even sees what’s happening inside us. Big Brother sees it all. (This one generated headlines;).
Curious eyes started appearing across the UK, seeing & enjoying everything we do.
Big Brother even sees the quirky things we do in our spare time through groundbreaking partnerships with PureGym, Deliveroo and Greene King Pubs.
Finally, just before the first Big Brother episode aired, we took over Westfield shopping centre and allowed member of the public to ‘See it all’ by projecting their eyes onto a giant billboard.
My Roles
Creative Direction
Clients
ITV