HOW MUCH PRESSURE DOES IT TAKE?
I Creative Directed this integrated campaign for ITV, which we built around the idea of ‘extreme pressure’. From TV to Social and OOH we cranked up the pressure gauge to make a standout campaign for the new ITV drama.
We worked with specialist photographer Jonathan Knowles to capture beautiful imagery of medical supplies exploding under pressure. Then, in a series of special billboards we allowed the energy to burst out into the world.
Specially shot teasers were released on TV & social featuring more examples of extreme pressure, this time under a hydraulic press.
Our 60 sec TV trailer ramped up the tension further whilst introducing the characters and storyline.
On the weekend of launch we placed print ads in all the major publications.
My Roles
Creative Direction
Clients
ITV