SINGING TICKETS & GIANT LOTTO BALLS
This quirky sponsorship concept helped ITV secure a whopping £3m / 3 month deal with Camelot to sponsor Saturday night entertainment.
Our approach was to bring the Lotto products to life in the world of Saturday night, shiny floor telly. I wrote & directed this campaign through ITV, working with the talented team at Aardman studios to make the idea a reality and together we created 20 TV spots and a series of off-air executions.
We created memorable idents for each Lotto game – Euromillions has the BIG jackpot so we created a HUGE yellow ball desperately trying (and often failing) to get on stage to perform.
We amplified the partnership with a series of ‘surprise’ films which became a valuable part of the campaign, resonating with our core audience. Stephen Mulhern beamed live into audience members homes to give them the good news that their charity was going to receive a huge grant from The National Lottery.
My Roles
Concept, Writing, Directing
Clients
CAMELOT GROUP, ITV