SUPERCHARGING THE WORLD OF ITV
Virgin Media & O2 came to us looking for a smart & memorable way to help launch their new brand Volt. Our idea was to creatively integrate the Volt energy into different parts of the ITV world to supercharge the brand and turn some of the nations favourite shows from ‘good to great’.
I amplified the idea further with Volt supercharging ITV’s on screen branding, switching up the design, voice over and music.
I worked with the show production team to help ‘product place’ Volt within the finale of Saturday Night Takeaway, allowing Volt to ‘supercharge’ the exciting ‘Ant v Dec’ power tools race.
My Roles
Ideation, Creative Direction, Directing
Clients
Virgin Media O2, ITV, Saturday Night Takeaway