Facebook Portal

ACROSS THE UK, AROUND 2 MILLION GRANDPARENTS ONLY SEE THEIR GRANDKIDS ONCE A YEAR

This eye-opening insight was the creative springboard we needed to bring this multi-faceted partnership to life.  I wrote & directed all aspects of this integrated campaign, utilising Grandparents Day as a moment in the year to discuss connection & loneliness, introducing Facebook Portal as a valuable part of that conversation.

Leading up to Grandparents Day, we released an emotional brand film featuring ITV talent and real families to land the theme of connection. Then ahead of the big day, we encouraged viewers to visit a dedicated microsite to upload special messages for their grandparents, which were aired as part of the celebration.

On Grandparents day itself we took over the channel with a series of celebratory films and co-branded idents. We also aired lots of endearing viewers messages to their grandparents, putting Facebook Portal right at the centre of a day of special family connections.

The campaign extended out into social with our talent driving conversation through bespoke video content. We favoured a more authentic approach, integrating the Portal brand subtly into the conversation around Grandparents.

Post Grandparent’s Day we flexed the campaign further by bringing Portal into the world of ITV entertainment. We created a series of contextual spots around one of the UK’s top family shows ‘Family Fortunes’. Featuring Ashley and his family playing along to the show with Grandma joining on Portal, these commercials played out in strategic placements around the ITV show.